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Label Wizard

Design and print GS1 barcode/ QR code labels for Shopify products

Last verified September 2026 4 min read

What is Label Wizard?

Label Wizard product thumbnail

Label Wizard is a Shopify label printing app for merchants who need product and variant labels without exporting store data. It pulls images, titles, prices, SKUs, variants, and barcodes straight from Shopify, then lets users design and preview labels before printing. It supports Avery, Online Labels, custom sizes, sheet stock, continuous feed, and thermal printing.

Why Label Wizard works

Product label work gets messy when Shopify data is exported to a spreadsheet, retyped into another tool, then nudged until the sheet lines up. Label Wizard keeps the store data, layout, paper setup, and print preview in one Shopify workflow, so merchants print from live product data instead of rebuilding labels by hand.

Label Wizard features

  • Live Shopify product data. Pull images, titles, prices, SKUs, variants, and existing barcodes straight from the store, so label content does not need to be exported or typed again.
  • Drag and drop label layouts. Place product images, custom text, prices, barcodes, and QR codes where you want them, then save the layout as a reusable template.
  • Flexible paper and printer setup. Print on Avery, Online Labels, custom sheet sizes, continuous feed, or thermal stock using laser, inkjet, direct thermal, thermal transfer, and continuous feed printers.
  • Exact sheet preview. See the sheet update as paper size and layout settings change, then preview the exact output before printing a label.
  • Variant labels in one batch. Generate a separate label for every product variant, including size and color variants, with the matching barcode on each label.

Who Label Wizard is for

  • Shopify merchants who currently export product data to spreadsheets before building labels in a separate tool.
  • Stores with size, color, or other product variants that need the correct barcode on every variant label.
  • Merchants printing on Avery or Online Labels sheets who want to preview alignment before using label stock.
  • Shops using laser, inkjet, thermal, or continuous feed printers that want to keep their existing paper and hardware.

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Frequently asked

Label Wizard FAQ

What does Label Wizard cost?
The Free plan is $0 and includes one template with up to 200 labels per month. Standard is $4.99 per month or $49 per year with five templates and up to 200 labels per month. Pro is $14.99 per month or $150 per year with unlimited templates and labels.
Which printers does it support?
It works with laser, inkjet, direct thermal, thermal transfer, and continuous feed label printers, using either sheet labels or roll stock.
Can I use Avery and Online Labels paper?
Yes. You can choose Avery or Online Labels templates, use rectangle or circle shapes, or set a custom size in millimeters, centimeters, or inches.
Does it pull product data directly from Shopify?
Yes. Product images, titles, prices, SKUs, variants, and barcodes come directly from the Shopify store, so there is no spreadsheet export or manual retyping step.
Can I print a different label for each variant?
Yes. A single batch can generate a label for every variant, such as each size or color, with the correct barcode on each label.
How is it different from exporting products to a separate label tool?
Label Wizard keeps product data, label design, paper setup, preview, and printing inside Shopify. It prints from current store data instead of rebuilding labels from exported spreadsheets.