What is Flowcart?
Flowcart is a WhatsApp-first commerce platform for B2C brands. It runs the full shopper journey in chat, from click-to-WhatsApp ads through in-chat catalogs, AI-driven flows, and one-tap checkout, then continues into loyalty and re-engagement campaigns. The platform connects with Shopify, WooCommerce, ERPs, payment gateways, and CRMs so existing storefronts plug in rather than being rebuilt.
Why Flowcart works
WhatsApp messages are read by 95% of users within three minutes per the site, but most brands still funnel shoppers to a website where carts get abandoned. Flowcart keeps the conversation, catalog, payment, and follow-up inside one thread, which removes the steps where buyers typically drop off and gives marketing a single place to retarget without buying more ads.
Flowcart features
- Click to WhatsApp ads. Ads route directly into a WhatsApp conversation instead of a landing page, which lets brands measure conversion from ad click to chat to checkout.
- In-chat catalog and checkout. Customers browse a product catalog and complete payment without leaving the chat, integrated with major e-commerce and payment systems.
- AI shopping flows. AI-driven flows guide buyers through questions, recommendations, and quizzes, which the site says lifts conversion versus static product pages.
- Abandoned cart recovery. Automated follow-up messages target carts that did not check out, with the site citing recovery of up to 80% of abandoned carts.
- Loyalty and broadcast campaigns. Smart broadcasts, segmentation, and loyalty rewards keep customers in a recurring cycle of offers and re-purchases.
- Analytics and revenue tracking. Real-time dashboards attribute revenue to flows, campaigns, and segments so marketing can decide what to scale.
Who Flowcart is for
- DTC and retail brands in WhatsApp-heavy markets like India, Latin America, and Africa who already drive most discovery through chat.
- Marketing teams running paid ads who want a shorter path from ad click to checkout than a standard landing page funnel.
- Customer retention leads at consumer brands who want loyalty and re-engagement built on the channel customers actually open.
- Shopify and WooCommerce merchants whose existing CRM email open rates have stalled and want a higher-read channel.
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