The idea
What it is
The problem
A designer types "design tools" into a directory and gets 320 results in a grid. They scroll 3 pages, open 6 tabs, and share nothing.
The list looks like every other list. You would not send it to anyone.
Directories in every niche work this way.
The product
Type into a search box above a pile of item cards. As you type, the cards that match rise out of the pile into a row. The rest settle back down.
Click a risen card to open the item.
Three things set it apart from a filtered list.
- Matching by meaning with a decision model such as Jev, so "things you can wear" lifts the hat and the scarf, not just items with "wear" in the name
- A physics pile drawn with matter.js, the free library, which makes every search worth posting as a screen recording
- One niche with public data: books, Chrome extensions, open-source repos, remote companies or courses
The weekend version: 50 items from one public dataset, a matter.js pile and a search box.
Who pays
- Buyer
- A directory owner or niche community builder whose list gets traffic but nothing people send to each other.
- Price
- Starting point: $99 a month for a sponsored card that rises first, a third of the $299 first sponsor slot on Can I Vibecode It, a one-niche directory that grew on X.
- Also pays
- Developers who pay per call for a data API over the same index.
Why now
In mid-September 2026 a designer posted a Jev demo: typing "things you can wear" lifted the matching objects out of a pile on screen. Within 2 weeks others had built the same thing for 6,241 YC companies and, as Stackfull, for company tech stacks.
How to validate it
- Pick a niche with a free public dataset or API and build a 50-item pile in a day. Pass: average time on page is 20% or more above a plain list of the same items.
- Post the demo to the subreddit or X community for that niche. Pass: 5 or more people ask to add their item within 48 hours.
- Offer 3 early sponsors a rising card at $99 a month. Pass: 2 or more pay within 2 weeks.
- Ask 10 people in the niche to find one named item by typing into the pile. Pass: 9 of the 10 find it without help.