Where do the interviews come from?

The page describes a proprietary library of thousands of B2B buyer interviews accessible without per-project fees.

Can I cite specific buyers internally?

Yes, every insight in the platform links back to its original interview source so claims can be verified.

What if my niche is not covered?

Users can submit on-demand interview requests, with answers delivered in about 10 business days according to the page.

The page lists named customers including Commvault, Loopio, Twilio, Docker, Docusign, Intel, and Verizon.

No, the page directs visitors to request pricing or book a demo.

Compass: AI-driven answers to SaaS research questions

What is Compass?

Compass by GetWhys is a B2B research tool that turns thousands of proprietary buyer interviews into messaging frameworks, web copy, and sales enablement material. The page positions it for product marketing and go-to-market teams that want messaging grounded in real customer language rather than internal guesses. The product is web-based and lists customers like Commvault, Twilio, Docker, Docusign, and Intel.

Why Compass works

Most positioning work relies on a handful of internal interviews and gets stale fast. Compass centralizes a large library of buyer interviews and lets PMMs pull direct customer language for problems, stakes, and alternatives, which collapses the cycle from "book interviews and synthesize" down to "query existing transcripts."

Compass features

Unlimited interview access. Search a library of B2B buyer interviews without paying per project so a PMM can keep pulling new evidence.
Direct buyer language extraction. Pull verbatim customer phrasing for pains, alternatives, and stakes into messaging drafts.
Source-linked claims. Every insight links back to the original interview so internal reviewers can verify before publishing.
Insight validation. Test draft messaging against buyer personas before launch to see what lands.
On-demand interviews. Submit a request for net-new interviews delivered in about 10 business days when the existing library does not cover a niche.

Who Compass is for

Product marketing managers writing new positioning who need real buyer quotes instead of internal assumptions.
Go-to-market leads launching a category-shifting product who want to validate language before the launch deck is locked.
Demand generation teams refreshing ad copy and landing pages quarterly with current customer phrasing.
Sales enablement leaders building battlecards that quote buyer language about competitors.

Similar micro SaaS ideas you can build

Buyer interview library for fintech. Vertical research subscription with interviews from CFOs and controllers, sold to fintech PMMs who need persona-specific buyer language.
Voice-of-customer transcript hub. Internal tool that ingests Gong calls and surveys, then exposes searchable buyer quotes by theme, sold per seat to PMM and CS teams.
Battlecard generator from win-loss interviews. Service that interviews recent prospects after a deal closes or loses and ships battlecards quarterly, billed by quarter to mid-market sales leaders.