What is Beheard Labs?
BeHeard Labs has rebranded as Gather, an AI led research and content platform for marketing teams. Gather runs research studies, turns the findings into ship ready content, and keeps strategy documents like positioning and personas continuously updated. The platform combines a research panel of more than sixty million verified panelists with content generation that pulls quotes directly from interviews.
Why Beheard Labs works
Marketing teams pay agencies thousands of dollars and wait weeks for buyer interviews, then struggle to turn the transcripts into decks, posts, and battlecards before the insights go stale. Gather compresses that loop by setting up studies in around twenty minutes, returning insights in hours, and automatically generating the asset mix that usually requires a separate content sprint.
Beheard Labs features
- Research panel access. The platform reaches more than sixty million verified panelists across B2B and B2C so teams can run quantitative and qualitative studies in house.
- Study to asset conversion. One completed study produces multiple ship ready outputs including reports, decks, LinkedIn posts, battlecards, landing pages, and lifecycle emails.
- Living strategy documents. Core documents like messaging, positioning, personas, and competitive analysis refresh automatically as new research lands, so the deck on the wiki actually matches the latest data.
- MCP and Slack integrations. Slack queries and MCP support for Claude and ChatGPT let teams pull insights inside the tools they already use rather than logging in to another dashboard.
Who Beheard Labs is for
- CMOs at growth stage B2B companies who need to replace several agency line items with one in house research and content stack.
- Product marketers preparing launches who need fresh buyer quotes and battlecards but cannot wait six weeks for a research vendor.
- Demand generation leaders who want positioning and messaging to update as new buyer interviews come in rather than living in a stale slide.
- Brand and communications teams that need defensible voice of customer data behind PR pitches and thought leadership content.
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