What is un:hurd?
un:hurd is a music marketing app for independent artists that gives them a daily action plan for releasing tracks, pitching to playlist curators, running ads, and growing a fan list. Artists connect their music and un:hurd lays out what to do next in one app on iOS, Android, or the web. Pro costs £12.99 a month or £69.99 a year and starts with a 7-day free trial.
Why un:hurd works
Independent artists often lose momentum around a release because promotion tasks sit in separate tools with no clear order. un:hurd puts the release plan, playlist pitches, ads, insights, and fan email capture in one app, runs ad campaigns through its own accounts so no personal ad account is needed, and gives artists a Fan Hub list they own.
un:hurd features
- Release planner. Puts the release steps in order, from the release itself to the posts, the pitch, and the show, so nothing gets forgotten.
- Playlist pitching. Matches a track to 2,000+ playlists across 250+ curators, lets artists pitch from the app, and returns feedback whether or not the pitch is accepted.
- Ad campaigns without an ad account. Runs paid promotions on TikTok, Meta, Spotify, and YouTube through un:hurd's own accounts after the artist selects a track, uploads creative, and sets a budget.
- Fan Hub link-in-bio microsite. Builds a hosted microsite that captures fan email addresses so artists own the list rather than depending on platform reach.
- Lyra AI content assistant. Generates bios, press releases, and social captions so artists spend less time writing promotional copy.
- Social and streaming insights. Surfaces what is happening across music and social accounts and suggests actions based on the data.
Who un:hurd is for
- Independent musicians releasing new tracks who want a clear plan for what to post and pitch without managing several tools.
- Artists looking to grow on playlists who want their tracks matched to relevant curators and the ability to pitch directly from a phone.
- Indie artists who want to run paid ads on TikTok, Meta, Spotify, and YouTube but do not want to set up or manage their own ad accounts.
- Musicians who want to collect fan email addresses through a link-in-bio page and build a contact list they control.
Similar micro SaaS ideas you can build
- Release checklist app for podcasters. Independent podcast hosts who need a structured launch sequence covering episode publishing, social posts, directory submissions, and newsletter sends, monetized with a monthly subscription and a free trial.
- Playlist pitch tracker for small labels. Small record labels managing multiple artists who need a shared tool to track which playlists have been pitched, what feedback arrived, and when credits reset each month.
- Fan CRM for touring musicians. Artists who perform live regularly and want to capture emails at shows, send pre-sale announcements, and track which cities have the strongest fan turnout, sold as a subscription with a contact list export tool.
