What is Toksta?
Toksta is a B2B influencer marketing platform that uses AI agents to find, vet, and manage creators on LinkedIn and YouTube. Marketing teams describe their ideal customer profile, Toksta returns ranked creators whose audiences match by job title, seniority, and company, and the platform tracks campaign performance with real time ROI dashboards. Instagram, X, and TikTok support is listed as in development.
Why Toksta works
Most influencer tools index lifestyle creators on consumer platforms and miss the B2B layer where buyers actually pay attention. Toksta narrows the search to creators on LinkedIn and YouTube whose followers map to specific job titles and companies, so a B2B marketer ends up with creators reaching real buyers rather than vanity reach numbers.
Toksta features
- B2B creator database. A curated database of vetted B2B tech creators on LinkedIn and YouTube means marketers start with creators that fit the category rather than scraping platforms.
- ICP audience matching. The platform analyzes engager job titles, seniority levels, and companies to score how well a creator's audience matches the brand's ideal customer profile.
- Real time ROI dashboards. Dashboards track views, likes, comment growth, URL attribution, and keyword performance so campaign reporting does not depend on monthly manual decks.
- Brand monitoring. Continuous brand monitoring and share of voice tracking show how creator activity compares to competitors over time.
- Centralized campaign workflow. Campaign management lives inside the platform so outreach, briefs, and performance live in one place instead of spreadsheets and email.
Who Toksta is for
- B2B SaaS marketing teams running first time creator programs who need a defensible way to pick LinkedIn and YouTube influencers.
- Agencies managing creator campaigns for B2B tech clients who need shared workflows and per client reporting in one tool.
- Product marketing leads at developer tools companies who want to track how technical YouTube creators discuss their category and competitors.
- Growing marketing teams adding influencer to their channel mix who want a defined workflow rather than ad hoc outreach.
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