What is Luthor?
Luthor is a marketing compliance platform that automatically reviews regulated content across channels. The system scans text, images, video, audio, SMS, social media, and URLs, then runs policy and brand checks before content is published. It is positioned as the control layer for regulated content in finance and consumer-regulated industries.
Why Luthor works
AI now lets marketing teams produce content faster than legal and compliance can review it. Luthor inserts an automated review layer that catches SEC and FTC issues, fact errors, and brand drift before publication, which removes the bottleneck where every campaign queues up for manual legal sign-off.
Luthor features
- Cross-channel content ingestion. Scans text, images, video, audio, SMS, social posts, and URLs from one console.
- Compliance policy engine. Runs checks for SEC violations, FTC risks, disclosures, testimonials, fees, and PII detection.
- Fact-checking layer. Validates claims against product specs, pricing data, and historical documentation rather than relying on reviewer memory.
- Brand alignment checks. Enforces voice rules, tone guidelines, and approved vocabulary across content.
- Audit trail. Generates compliance documentation and detection reports for regulatory audits.
Who Luthor is for
- Marketing teams at banks, credit unions, and lenders trying to ship campaigns faster without legal becoming the bottleneck.
- Compliance officers at fintech and wealth management firms responsible for FTC and SEC exposure.
- Regulated consumer brands in food, pharma, alcohol, and tobacco managing labeling and advertising rules.
- Agencies serving regulated clients who need to prove a compliant review trail for every deliverable.
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