Marketing

Barra

One website toolbar for key visitor actions

Last verified September 2026 3 min read

What is Barra?

Barra product thumbnail

Barra is a website toolbar for marketers who want high value visitor actions available without stacking popups and floating widgets across a page. You choose from more than 25 modules such as CTAs, feedback, WhatsApp, consent, search, checkout, and live chat, then style the bar to match the site. Installation takes one line of code, added directly or through Google Tag Manager.

Why Barra works

Every extra popup, floating button, and widget competes for the same patch of screen and makes important actions harder to find. Barra folds those actions into one structured bottom toolbar with configurable modules, so visitors use one consistent action bar instead of hunting across disconnected widgets.

Barra features

  • Bring key actions into one bar. Chat, consent, contact, feedback, and search can sit inside one bottom toolbar instead of appearing as separate website tools.
  • Choose from more than 25 modules. Available modules include CTAs, feedback, WhatsApp, reviews, search, checkout, meetings, directions, consent, and social links.
  • Match the bar to your brand. Choose a preset theme or set exact brand colours, with the option to save custom themes for different seasons.
  • Install with one line of code. Add the Barra script directly to the website or deploy it through Google Tag Manager.
  • Keep the main navigation intact. Barra can sit alongside the existing menu as a secondary toolbar for high value actions, with layouts designed for desktop and mobile.

Who Barra is for

  • Website marketers who manage CTAs, offers, feedback, and support links and want them accessible without adding more popups.
  • Growth teams that collect visitor feedback and engagement signals while trying to reduce visual clutter on important pages.
  • E-commerce teams that want checkout, offers, reviews, contact, and feedback actions kept visible during the buying journey.
  • Local service businesses that want directions, WhatsApp, reviews, meetings, and contact actions reachable from one website control.

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Frequently asked

Barra FAQ

How is Barra installed?
Installation uses one line of code. The Barra script can be added directly to the website or through Google Tag Manager.
How many modules can I choose from?
Barra offers more than 25 modules, including CTAs, feedback, WhatsApp, reviews, search, checkout, meetings, directions, consent, and social links.
Can Barra work with my existing website navigation?
Yes. It can sit alongside the main menu as a secondary toolbar for high value actions visitors need during their journey.
Can I match Barra to my website branding?
Yes. You can choose a preset theme or customise the bar to exact brand colours, and save custom themes for different seasons.
How is Barra pricing structured?
Plans are assigned per website account and are based on monthly page load allowances. Extra page loads can be purchased on any paid plan.
Does Barra work on desktop and mobile?
Yes. The toolbar can be configured to match the website layout and user journey across desktop and mobile.